On Thursday, January 26th, 2012, at 16:51:59h +0000, Paul D Smith declared:

And more than treble the value of the car at the same time.

Early adoption of new technology comes at a very high price

The other problem with that SONY model is that it is not even
full HD 1920x1080.

The problem is that OLED development and manufacture has stalled
over the past couple of years (probably economic recession related)
and so the price has remained too high for almost all consumers.