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Old January 14th 12, 11:05 PM posted to uk.tech.digital-tv
Ian
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Posts: 1,012
Default TV advert for the DSO help scheme for the elderly

In message , Java Jive
writes
On Sat, 14 Jan 2012 18:53:16 +0000, John Hall
wrote:

I just saw a new advert - or at least I hadn't seen it before - on the
BBC promoting the DSO help scheme for the elderly.


Just had through the letterbox a fat envelope from Digital UK, marked
"URGENT: Please read now. London TV regions switches to digital in
April". However, as I no longer have a freeview device since my Pace
Twin died, and anyway my aerial is pointing at Hannington, I haven't
even opened it yet.

The ad had a song
playing in the background: "Everybody's Talking at Me." The next line
after the title is "I don't hear a word they say".


"Everybody's Talkin'" by Fred Neil is a lovely song, most famous in
the cover version Harry Nilsson used for the film "Midnight Cowboy".

I thought how
appropriate those two lines were for a "public service" announcement
that many are likely to ignore. I don't suppose that the producers had
that in mind, though, but rather that they lacked any sense of irony.


I suppose they were only thinking of the appropriateness of the first
line, and overlooked the implications of the second!


That's the case 99% of the time when pop music is used in the background
in programmes too.
--
Ian