On Sun, 11 Jul 2010 19:01:00 +0100, Graham Murray wrote:

But why does it have to be shown live on both BBC1 and ITV1.

No idea.

Especially for those still on analogue, this greatly reduces the choice
for those not wanting to watch football.

It only reduces the choice by 20%.

It is at times like these that people should get out the DVD or media player.

Those who want choice should have got a satellite dish by now
[ except where a satellite dish cannot be installed due to location,
local regulations etc]

Also does the live coverage have to last 3½ hours - the players must have
a lot of stamina for the game to last anything like that long.

Why do cricket matches have to last several days?