"Alan" wrote in message
...
In message , Brian Gaff
wrote
I've always wondered quite how you can just own a name and nothing much
else. I understand Grundig is another mobile name these days.


Yep, the brand names are to fool some of the people all of the time. These
days the same electronics will be sold under 4 brand names at vastly
different pricing because some of the public believe brand A to be better
than brand B.

--
Alan
news2009 {at} admac {dot} myzen {dot} co {dot} uk


All of you have missed what branding is. Branding is a trusted supplier. It
has never been about manufacturer.

The first brand was coop. It was about being able to trust the Milk was not
watered down. It was that the bread was not made with shoddy flour.

Waitrose don't make cows. Tesco don't make cows. It is trust to the quality
of supply.

When you buy a Rolls Royce the parts are made by lots of companies. VW own
it but it isn't a Volkswagen( or is it BMW)
A Lexus is made by Toyota

The brand means that the original VHS machines were almost all identical but
if you got a JVC the support was from JVC not Ferguson. Just like cow's
the results to you as a consumer are different. Not the starting product.

There seem also to be confusion as to if a panel TV has a Samsung display
then is it a Samsung. NO it is not. Unless Samsung sell it. ( All equipment
is made with components supplied from many manufacturers It is not brand
swapping)

Philips v2ooo machines were sold by B&O in the early days. Philips service
was good but B&O had a much better customer support and returns policy. You
could not send a B&O to Philips for repair.( the machines were bad) .

People can say. It should be good it is a ????. ( Insert name) It is crap it
is a ??????. and because of brand it is valid.

The only thing that is a problem is where companies have allowed shops to
use their name like Kenwood have allowed Curry's to sell microwaves in the
Kenwood name but the support is curry's not Kenwood. That is not the way it
should work. That is a con!!

Gary