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Old July 3rd 10, 10:19 AM posted to uk.tech.digital-tv
Brian Mc[_3_]
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Posts: 389
Default Question - adverts on HD

Scott wrote:
: Just wondering what happens with regional adverts on ITV1 HD. Are all
: the adverts taken from one region (Granada?) or can local adverts now
: be incorporated into the HD channel in that area?

No! What is happening is that ITV are creating several versions of
ITV1HD for Freeview, Sky and Virgin cable viewers - all Freesat
viewers get just the ONE region (and its adverts).

So far these regions do not match the ITV areas - for example there
is a "North of England" ITV1HD

: Similarly, with STV does STV North (formerly Grampian) have its own
: adverts on STV HD?

No

: Finally, I'm not sure if Channel 4 has local advertising. If it does,
: what happens with HD?

C4 has 6 "advertising regions" - but only one for C4HD on satellite so far.
(Just Sky in this case - they are not on Freesat)